Gold has been used as money and a long term store of value for thousands of years. When you buy gold, you are buying one of the world’s most stable assets. Gold is a traditional safe haven investment and a perfect way to diversify your portfolio. Gold prices typically move independent of stocks and financial markets, which means that if the stock market goes down in value, gold generally will rise. Physical gold and silver are the only assets that are completely free of counterparty risk, and have historically held their purchasing power. Central banks, institutional investors, and retail investors/collectors invest in gold, which provides the durable demand, enabling gold to retain its value in the future.
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